Student Magazine Advert Analysis

Good

• They thought about brand identity when making this poster as it is the same artwork as the one on the album cover.
• They've put the name of the artist and the song in red which is the same as the text on the cd cover.
• They're got a release date on it and the fact that it's red makes it stand out like the rest of the text.
• The ratings and the comments it got from the magazines that this genre would typically be found in makes it look realistic.

Bad

• The red writing in the bottom right corner of the poster is hard to read as it is in red on a black background. I would have changed this to white.

Generic Conventions of Magazine Adverts

Editing The Magazine Advert

 To start off with, I took the Jack Daniels label and erased all of the writing. I then used the free transform tool to enlarge this to fit the size of the magazine advert. I had to move parts of the label to the middle of the page on each side so that there wasn't a large black gap in the advert and so that it looked even.

After doing the label editing, I used the text tool to create the information and websites at the bottom. I used Trajan Pro font because it is the bands trademark text font. I also put a release date on the bottom. The information I gave the advert was: release date, where to buy (hot topic and iTunes) and the bands official website.

 After I had done that, I had to get the band name logo onto the advert. I went to Google and got the logo. I had to erase some of the colouring because it wasn't totally black but and had a hint of grey. So I painted over that using black which was the hardest part of the editing process as there were many little areas that I had to be careful with.

I then got the bands other logo off Google and using the magic wand tool, got it on to the advert after a struggle with the tool. Again, I had to rub pieces out due to the colour difference, but I got there in the end and put it where it originally said "No 7 Brand" in the oval shape.

Final Magazine Advert

This is my final magazine advert for my digipak. The main idea behind it was to take the Jack Daniels label and edit out all of the whiskey information and type and edit on everything to do with Black Veil Brides that is relevant including the release date, name of the band, name of the album, websites and the band logo. I have used exactly the same artwork on this as I did on the cd cover to create a clear brand identity and so people can relate it to the artist. I found it quite easy to do because we are using Photoshop in our current ICT unit so I know my way around Photoshop quite well and I was able to find everything I needed easily. I would expect this advert to be seen in magazines such as Kerrang! and RockSound because these magazines cover this genre of music as well as other sub-genres of rock.

Brand Identity

A brand is the identity of a specific product, service or business. It can take many forms including name, sign, slogan or colour. The brand shows certain artists, for example, Black Veil Brides' album Set The World On Fire, has exactly the same artwork on both the poster and the cd. It also has an image of the band in their make-up which is what they are known for.

 

The poster gives the details of when the album is released and where you can buy the first single from the album.

 

 

 

 

 

The album cover and the magazine advert for Blink 182's Neighbourhoods link well together because they both show the artwork for the album. The images are the same as it gives the artist their own brand identity.

 

 

 

 

 

The album cover and magazine advert for Green Day's album UNO have the same colour scheme. This is to give the album its own identity. The album is featured on the bottom of the poster as part of a trilogy of albums that the band has released. The album cover has a picture of the vocalists face because he is the one that started the band and there is an image of the three members on the poster.



 

Music Video Feedback

We had a class feedback session on our music videos. The class like mine but they said it needed a few improvements. They liked the initial idea of the narrative, the switch between narrative and performance, the black and white during the narrative and the filter that I had used throughout the video. 

The feedback I got was to speed up the beginning sequence of footage as it didn't match the pace of the song. The flashing light were in some clips of the solo and not in others. I was also told to play around with colour control as some of the performance parts were lighter than other performance parts.

With this feedback, I went and changed the intro to an acceptable speed which made the video look better and it matched the pace of the song. I corrected the flashing lights in the solo so that there weren't any parts where they were flashing and then some parts where they wasn't. I had a look at the colour correction but I couldn't get the hang of it so I just left it to how it was.

Digipak Feedback

We had a class feedback session on the design of our digipaks. The feedback I got from the class was that they all like little bits from each idea I had. The first idea was the Jack Daniels theme on the front with everything erased except the white outlines, and on the back was a still shot from the performance of all the instruments on the ground with the track listing and all the copyright above it. My second idea was to have a still shot from my video of the microphone on the floor with the artist name above it and the name of the album below it, and on the back I was going to use a guitar pick outline for the track listing and have all the copyright underneath it. My third idea was to have a guitar pick outline with the name of the album in the center of the front panel and the band name above that, and the back would have been a guitar neck shot from my video with the track listing on the strings with all the copyright underneath. The class opted for the guitar neck and the Jack Daniels theme. The guitar neck and some positive criticism from one of the class who said it would be a good idea to have the guitar so its Guitar Hero style. I took this advice and made my digipak.

First Idea              second idea         third idea

Feedback On Magazine Adverts

We had a class feedback session on our magazine adverts for our digipak. The feedback I got was that the class liked my first idea because of the use of the Jack Daniels label which ties in with the song choice title. Some of the class liked my second idea, but one of the class pointed out that it looks as though I'm advertising a tour by the band. In the end, I went for my first idea as it was the preferred option by the class.

First idea

Second idea

Magazine Advert Ideas

My first idea was to take the front cover from my digipak and enlarge it. I got this idea from the song title "Youth and Whiskey". What I did was take the Jack Daniels label and erase everything except for the white outlines and then just edited the content below on to it.

My second idea was to use a guitar neck with all of the information underneath. I got this idea from the back of my digipak I had done for the album covers. Originally, this idea came from the solos in the song I have done as the guitars are so dominant all the way through. 

Generic Conventions of Digipaks - Hard Rock

Conventions of Magazine Adverts for Digipaks

Magazine Advert Brief

To create a magazine advertisement for the digipak.