Update on Ideas

No chance of a concert feel to the video so it will all be performance after the first chorus

Props

5-string bass to be used by Callum Codd(not actual bass). Callum will be supplying his own bass for the video and we are using it to fit in with the conventions and so that there are enough performers.

Jack Daniels Tennessee Whiskey bottle to be almost thrown at a wall by Robert "Teddy" Crewe. This will be supplied by myself and I am using this because of a storyline that goes with the title of the song.

BC Rich Mockingbird PRO X to be used by me. I am supplying this as I own this make and model of guitar. I am using it because it fits the props convention of the genre because Black Veil Brides' (the band of the song i am covering) Jake Pitts uses this guitar to create the tone he has.

Pearl Drum kit to be used by George Nearn. The place I am filming is providing this as it is in a music practise room. I am using this because it will keep the bassist and guitarist in time with each other.

 

Secondary Targety Audience Research

In this post I will be picking videos off YouTube that are in the same genre of the song I am using for my music video.

Knives and Pens - Black Veil Brides - 23,195,042 views
The Last Fight - Bullet For My Valentine - 3,110,913 views
Not The American Average - Asking Alexandria - 13,649,739 views
Make It Out Alive - Yashin - 106,103 views
Cold - AxeWound - 1,195,249 views
This War Is Ours - Escape The Fate - 3,579,175 views

This shows that the genre is popular among the audience and all these videos are ones with a lot of preformance in which is why I chose to look at them. The thing that helps these bands get the amount of views they get on their videos is that they get reviewed by magazines such as Rock Sound and Kerrang. People who associate themselves with the genre then go and buy these magazines and read up the reviews, making them want to watch the video. After people who like this genre watch the video, they sometimes go on to social network sites such as Twitter, Facebook, etc. and post it up on there for their friends and other people around the world to watch. This way of sharing music videos is the best way for bands to get more people into their fan-base.

Target Audience Member Profile - insert picture of matt

Name: Matt Richardson
Age: 16
Social Class: C1
Likes: playing bass, drinking, smoking, going to town, suits, women, Asking Alexandria.
Dislikes: scene kids, chavs, Europe, Doc Martins
What do you want to see in a glam metal music video?: lots of alcohol, long hair, shiny things, bandannas 
What are you bored of seeing in glam metal music videos?: unfit girls, chavs trying to dress up as metalheads.

Mise-en-scene

 

Student Video Analysis #3

Camera

The variety of shots in the video is great, there are loads of shots from several angles. The main camera shot is the mid shot of the singer putting all to focus of her, not the surrounding areas. 

Editing

There is good use of slow motion edits and what i find interesting the fades of which the boyfriend will fade away within the shot. This shows a excellent level of editing skills throughout the whole video. The story is told through editing also, with the flashbacks/ memories being black and white it is easy to establish the memories from reality.  There is also a lot of fades within the song with can make sense due to the lyrics in the song. There are some bad elements with the editing. one of them being in a few shots, the music is way out of sync with the image. This is an amateur mistake, and looses the effect/emotion the video has been portraying. 

Mise - en - Scene:

 

Costume

Throughout the video there is a range of costumes for the artist, which can be appropriate to the video but showing different days where she thinks about the boyfriend.

Actors

 

the acting in this is not as good as it could have been. The first bit at the train station, the girl should have acted in surprise when she felt a hand on her shoulder, and then begin to cry because there is no one there.

Make-up

 

The make-up in this video is primarily used on the main singer as it is able to show some kind of emotion, I'm not too sure what it is.

Lighting

 

The lighting throughout the video is relevant to certain moments of the song. In some parts, it is lighter as it has been filmed outside, and in some other parts, it is a slightly lower tone of lighting for example, near the start when the piano is being played.












 

Student Video Analysis #2

Mise-en-scene:

Costume -

The costume in this video fits the conventions of the genre of this song. Everyone is wearing either chinos or skinny jeans with a T-shirt. The actors hair fits the genre as well, with it being quite long or short.

Actors -

The actors in this video are good at the job they have been assigned. This is because the guitars have been played perfectly and fit the pace of the song and the chord changes. The vocalist has done a great job of learning the lyrics and making it look like he is actually singing instead of miming.

Make-up -

There is no make-up used in this video by the actors because make-up is rarely used by males in this genre.

Props -

The props in this video are used to good effect. The main ones are two guitars, one bass guitar and on microphone. The two guitars are in time with each other and the amps make it look like they are actually playing the song. The microphone makes it seem like the vocalist is actually singing the song instead of miming it like many other videos have done. The mobile phones play an important role in the storyline of the video because it lets the audience see what life at home is like for two people.

Setting -

The main setting for this video is in a room that has been made to look like a warehousy recording room. Other settings include a field at the start in both day and night, and some snippets of traffic which I am assuming was filmed on a road during the night time. This fits with the conventions of the genre because music videos by bands of the genre do tend to do their video in a studio setting. The home setting gives the audience a good idea of casual life when in a relationship with the texting each other.

Editing -

The editing in this video matches the pace of the song well. There is a wide variety of shots used and these are used to good effect. This lip syncing is really good which is key to making a good music video which this one is. The guitar playing is in time with the music which is another good thing. I can't find anything bad to say about the editing.

Lighting -

The lighting in this video is all low key because of the genre it is in. It matches the conventions of the genre by not being too dark or too light, but low enough so you are still able to see the band playing. When the camera is round the back of the band, the lighting creates silhouette figures which adds a nice touch to the video.

Camera -

There is a wide variety of camera shots/movements/angles used in this music video. They are put to good use by having close-up shots of the vocalist so you can easily see the lip synching. There is a lot of camera movements such as panning and arching which adds movement to the video.

Student Video Analysis #1

Mise-en-scene:
Costume -
The costume in this video is casual and smart as the start of it is in a school. The casual dress is used a lot in videos of this genre. It shows everyday life of a group of people that suffer with abuse from their partners. It shows that the people involved in the video are the kind of people who go out and socialise with other people.

Actors -
The actors in the video are well used in connection of the genre. This is shown by the main characters as they portray the domestic abuse in relationships really well. The way they show the domestic abuse in the video is by showing the couples arguing and then one of each couple either beating the other, or one of them breaking up and then the other retaliates in a violent manor.

Make-up -
The make-up used in this video is used primarily for the bruising and blood that the victims get when being beaten. You can clearly see that in one scene when the girl is looking in the mirror, that she has been beaten due to the positioning of the make-up around her eyes and fake blood coming out of her nose. I like this use of make-up because it shows the signs of domestic abuse within a relationship.

Props -
I think that there could be more use of props in the video, as the only prop used in the video is a mobile phone when someone has broken up with their partner which tells the storyline and leads up to the domestic abuse.

Setting -
The setting of this video is in a school for parts of the beginning and the end. The rest of it is filmed in houses or on the street. This setting almost copies the original video because it is set in a hotel. It is an appropriate setting for the storyline because not much domestic violence happens in a school, but more at their home.

Editing -
The editing in this video isn't far off from matching the pace of the song, but it is a little bit out. Some of the shots are a bit long for the pace of the song as this is quite a quick song so the editing should be a little bit quicker. There are times in the video when the editing pace matches the song but overall, I think that it could be a bit quicker, especially because of the genre it is in. I like the use of the quick editing just after the breakdown and I also like the use of black and white when the girl is emerging from the bath. The clip right at the end with the reversed shot of the girl  is good as it show her going back to the start of the storyline, like she's setting out to change things during her day. The lip synching in some of the shots is out of time but some of it is in time.

Lighting -
The lighting in the video is appropriate for the time of day it is. It also fits the story of the video as it is light when the couples are having fun, and it is low key when they are fighting/arguing/being abusive. The lighting of the dancers at the start reflects their life as being dull because they are in an abusive relationship.

Camera -
There is a wide range of camera shots used in this video. The majority of them are still shots which doesn't add any movement to the video. The shots that are handheld such as the one of the girl running up the stairs is effective because it suggests that she is scared due to the shakiness of the camera and the fact that her boyfriend is chasing her. There are a lot of close-up shot of the actors to show their emotions and make-up. They are used to show the bruising and bloodiness of the actors after their domestic abuse. They are also used to show the lip synching in a lot of the shots.

Target Audience Interview

From this target audience interview. I have come to the conclusion that my target audience is in the 15-18 year old age range. It tells me that some people like the hardcore rock music, but are a bit wary of the screaming within the songs they produce. People are bored of the same storyline in songs which is mainly a break up and a depressed woman or man involved so I will not bring this idea into my music video. The target audience for the video will be for people who like to hang out with friends and listen to music a lot. Some people only like particular songs from certain band within the genre so I will create a feel to the video that some people can relate to.

Casting

This is my cast for my music video:

Colin Smith - Drums
Matt Richardson - Bass
Myself - Guitar
Robert Crewe - Vocals
Matt Briley - Guitar

I have chosen Colin to be the drummer because he is one of my best friends and he is also the drummer of my own band. We get along well and he is able to pitch in with ideas. He also learns the songs which means it will be easier to edit.

I chose Matt Richardson to be my bassist as I have previously worked with him in another music video for a student last year in his video for Hello Cold World by Paramore. I have also worked in a band previously to the one I am currently in and he learns the songs to make editing easier. He is a really good friend and I know he won't let me down.

I have chosen Robert to be the vocalist in the video because he is the vocalist of my band and he is good in front of a camera so he knows what he is doing. He is a really good friend and I know he wont let me down.

I have chosen Matt Briley to be my second guitarist in this music video because he is able to learn songs quickly which ties in well with the time scale in which I have to work in. I have also worked with him previously in a different band and we communicate really well musically. He is a really good friend and i know he wont let me down.

Generic Conventions